Plastic Surgery Microsite
St. Luke’s University Health Network
Client
A non-profit, regional, fully integrated, and nationally recognized health care provider. They operate 12 hospital sites and over 300 outpatient sites, encompassing a wide range of medical services.
Project
A strategic overhaul of the plastic surgery section on the St. Luke's website, aiming to enhance user engagement and information accessibility.
Approach
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User-friendly information: Prioritized clarity and ease of understanding, focusing on the benefits for patients.
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Detailed descriptions: Provided in-depth, clear details about each procedure, ensuring comprehensive information was available directly on our site.
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Strategic calls to action: Incorporated calls to action at key points, guiding users towards next steps and enhancing engagement, reinforcing our site as a go-to resource for plastic surgery.
Content
Results
(April 2023 vs. December 2023)
SEO keyword ranking
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1396 keywords
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166% increase from 525 keywords
Bounce rate
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27% bounce rate, down from 51%
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36% lower than site average
Engagement time
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1 minute and 26 seconds engagement time
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61% increase from 1 minute